Media & Entertainment Product Marketing Manager

Job Requisition ID # 26WD98602 26WD98602, Media & Entertainment Product Marketing Manager French translation to follow!/Traduction francaise a suivre! Autodesk Education Experiences (AEX) at Autodesk Autodesk is changing how the world is designed and made. Across architecture, engineering, construction, product design, manufacturing, and media and entertainment, our technology helps people design and make a better world for all. We believe the future depends on the next generation. From the buildings we live in to the products we use to the movies that inspire us, they will shape what comes next. That is why education is central to Autodesk's mission. Through Autodesk Education Experiences (AEX), we provide free access to Autodesk's professional-grade software with AI-powered tools, along with credentialing, partnerships, curricula, and learning resources. Together, these offerings support a comprehensive pathway from classroom to career. Our goal is to empower the next generation with the skills, experience, and credentials they need to shape a better future and gain purpose-driven and resilient careers in Design and Make industries. Position overview Autodesk is seeking a Product Marketing Manager to support Media and Entertainment education programs, with an initial focus on Autodesk Flow Studio and the opportunity to expand across the broader M&E portfolio. In this role, you will translate product strategy and technical differentiation into clear, audience-focused messaging, positioning, and assets that drive awareness, adoption, and use among priority audiences in education. You will also serve as a strategic advocate for education audiences, partnering closely with M&E product teams to ensure education needs are reflected in product thinking, including features, functionality, access, and positioning. You will turn product capabilities into clear, engaging narratives that connect to classroom environments, educator needs, and student outcomes. Working closely with product, marketing, and program teams, you will help shape how Autodesk tools are understood and adopted in education. Responsibilities Serve as the product subject matter expert for M&E within education offerings, and act as a trusted partner to M&E product teams by representing the needs of education audiences Develop deep expertise in Flow Studio and related workflows, applying that knowledge to education use cases and learning environments Work closely with product teams to understand roadmaps and new functionality, translating into value for education audiences Use data, audience insights, and market research to refine positioning and increase engagement across M&E education programs Build and evolve personas and use cases that reflect the evolving needs of priority audiences and organizational goals Translate complex product features and capabilities into content tailored to students and educators Define and shape technical marketing content needs (e.g. demos, guides, workflow examples, explainer content), collaborating with internal or external partners to bring that content to life Support digital-first go-to-market efforts that help education audiences discover, adopt, and use Flow Studio and other M&E products Stay current on industry trends to ensure messaging and content remain relevant and forward-looking Minimum qualifications Background in product marketing, technical marketing, or a related field Understanding of M&E workflows such as 3D animation, VFX, or real-time production Hands-on experience using tools such as Autodesk Maya, Blender, Unreal Engine, or similar platforms Understanding of AI functionality in software, including how AI-assisted features enhance workflows and user outcomes Ability to communicate complex technical concepts in clear, simple, and engaging ways Strong collaboration skills and comfort working across teams Data-informed mindset, with experience using audience insights and research to guide decisions and improve outcomes Familiarity with AI tools and an understanding of how AI can support content creation and marketing efforts Preferred qualifications Experience working with education audiences, including students, educators, or academic institutions Background in developing tutorials, demos, or hands-on learning content Familiarity with student communities, creator ecosystems, or campus programs Experience supporting or leading workshops, presentations, or live demonstrations Interest in emerging technologies and trends shaping the future of M&E ______________________________________________________________________________________________________________ 26WD98602, Responsable marketing produit pour les medias et le divertissement Autodesk Education Experiences (AEX) chez Autodesk Autodesk revolutionne la maniere dont le monde est concu et construit. Que ce soit dans les domaines de l'architecture, de l'ingenierie, de la construction, de la conception de produits, de la fabrication, ou encore des medias et du divertissement, notre technologie aide chacun a concevoir et a creer un monde meilleur pour tous. Nous sommes convaincus que l'avenir repose sur la prochaine generation. Des batiments dans lesquels nous vivons aux produits que nous utilisons, en passant par les films qui nous inspirent, ce sont eux qui faconneront ce qui nous attend. C'est pourquoi l'education est au cur de la mission d'Autodesk. Grace a Autodesk Education Experiences (AEX), nous offrons un acces gratuit aux logiciels professionnels d'Autodesk dotes d'outils bases sur l'IA, ainsi qu'a des certifications, des partenariats, des programmes d'etudes et des ressources pedagogiques. Ensemble, ces offres constituent un parcours complet, de la salle de classe a la vie professionnelle. Notre objectif est de donner a la prochaine generation les competences, l'experience et les certifications dont elle a besoin pour faconner un avenir meilleur et mener une carriere motivee et resiliente dans les secteurs de la conception et de la fabrication. Presentation du poste Autodesk recherche un responsable marketing produit pour soutenir les programmes educatifs dans le domaine des medias et du divertissement, en se concentrant dans un premier temps sur Autodesk Flow Studio, avec la possibilite d'etendre ses activites a l'ensemble du portefeuille M&E. A ce poste, vous traduirez la strategie produit et la differenciation technique en messages, positionnements et ressources clairs et axes sur le public, afin de favoriser la notoriete, l'adoption et l'utilisation aupres des publics prioritaires dans le secteur de l'education. Vous agirez egalement en tant que defenseur strategique des publics du secteur de l'education, en collaborant etroitement avec les equipes produit M&E pour garantir que les besoins educatifs soient pris en compte dans la conception des produits, notamment en termes de caracteristiques, de fonctionnalites, d'acces et de positionnement. Vous transformerez les capacites des produits en recits clairs et captivants qui s'inscrivent dans le contexte des salles de classe, des besoins des enseignants et des resultats des eleves. En etroite collaboration avec les equipes produit, marketing et programmes, vous contribuerez a faconner la maniere dont les outils Autodesk sont compris et adoptes dans le secteur de l'education. Responsabilites Agir en tant qu'expert produit pour M&E au sein des offres educatives, et servir de partenaire de confiance aux equipes produit M&E en representant les besoins des publics du secteur de l'education Developper une expertise approfondie de Flow Studio et des workflows associes, en appliquant ces connaissances aux cas d'utilisation et aux environnements d'apprentissage dans le secteur de l'education Travailler en etroite collaboration avec les equipes produit pour comprendre les feuilles de route et les nouvelles fonctionnalites, et les traduire en valeur ajoutee pour les publics du secteur de l'education Utiliser les donnees, les informations sur les publics et les etudes de marche pour affiner le positionnement et renforcer l'engagement a travers les programmes educatifs M&E Creer et faire evoluer des personas et des cas d'utilisation qui refletent les besoins changeants des publics prioritaires et les objectifs organisationnels Traduire les fonctionnalites et capacites complexes des produits en contenus adaptes aux etudiants et aux enseignants Definir et faconner les besoins en contenus marketing techniques (par exemple, demos, guides, exemples de flux de travail, contenus explicatifs), en collaborant avec des partenaires internes ou externes pour donner vie a ces contenus Soutenir les efforts de commercialisation axes sur le numerique qui aident les publics du secteur de l'education a decouvrir, adopter et utiliser Flow Studio et d'autres produits M&E Se tenir informe des tendances du secteur pour garantir que les messages et le contenu restent pertinents et tournes vers l'avenir Qualifications minimales Experience en marketing produit, marketing technique ou dans un domaine connexe Comprehension des flux de travail M&E tels que l'animation 3D, les effets visuels (VFX) ou la production en temps reel Experience pratique de l'utilisation d'outils tels qu'Autodesk Maya, Blender, Unreal Engine ou des plateformes similaires Comprehension des fonctionnalites d'IA dans les logiciels, y compris la maniere dont les fonctionnalites assistees par l'IA ameliorent les flux de travail et les resultats pour les utilisateurs Capacite a communiquer des concepts techniques complexes de maniere claire, simple et captivante Solides competences en matiere de collaboration et aisance a travailler avec differentes equipes Esprit axe sur les donnees, avec une experience dans l'utilisation des informations sur le public et des etudes pour orienter les decisions et ameliorer les resultats Connaissance des outils d'IA et comprehension de la maniere dont l'IA peut soutenir la creation de contenu et les efforts de marketing Qualifications souhaitees Experience de travail avec des publics du secteur de l'education, notamment des etudiants, des enseignants ou des etablissements universitaires Experience dans le developpement de tutoriels, de demonstrations ou de contenus d'apprentissage pratiques Connaissance des communautes d'etudiants, des ecosystemes de createurs ou des programmes universitaires Experience dans l'animation ou l'encadrement d'ateliers, de presentations ou de demonstrations en direct Interet pour les technologies emergentes et les tendances qui faconnent l'avenir du secteur des medias et du divertissement Learn More About Autodesk Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk - it's at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world. When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us! Salary transparency Salary is one part of Autodesk's competitive compensation package. For U.S.-based roles, we expect a starting base salary between $91,000 and $163,350. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package. Salary is one part of Autodesk's competitive compensation package. For Canada based roles, we expect a starting base salary between $0 and $0. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package. Equal Employment Opportunity At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law. Diversity & Belonging We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk - it's at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world. When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us! Not quite ready to apply? Join our talent community to stay up to date on new job opportunities and the latest Autodesk news.