Associate UI/UX Manager

The Associate UI/UX Manager contributes to the design and optimization of guestfacing digital experiences across all platforms. This role partners closely with the Digital Guest Experience team and Insights Managers to translate data and research into intuitive, effective guest flows. As an emerging design leader, this role balances handson design work with growing responsibilities in experience strategy, testing, and continuous improvement. The Associate Manager advocates for guest needs, identifies friction points, and helps shape thoughtful, datainformed design enhancements across the digital journey.

What You'll Do:

Experience Design Execution

• Design user flows, wireframes, prototypes, and highfidelity UI deliverables that clearly communicate concepts and interactions.

• Translate guest insights, behavioral data, and business requirements into thoughtful UX approaches.

• Apply design system components and visual standards to ensure consistency across experiences.

• Support accessibility, simplicity, and usability practices throughout design work.

Design Strategy & Opportunity Identification

• Contribute to the development of UX approaches for digital guest flows and features.

• Advocate for guest needs, surfacing friction points and recommending experience improvements.

• Identify opportunities for iterative enhancements based on research, analytics, and qualitative feedback.

Testing & Optimization

• Partner with the Insights Manager to support hypothesis development around guest behavior and flow performance.

• Contribute to the planning and execution of usability tests, A/B tests, multivariate tests, and concept evaluations.

• Build prototypes, design variants, and other assets needed for experimentation.

• Translate test results and research findings into actionable design recommendations.

Insights Partnership & Data Collaboration

• Work closely with Insights Managers to ensure qualitative and quantitative data inform design decisions.

• Participate in research synthesis sessions to help distill findings into UX opportunities.

• Use analytics, behavioral insights, session replay, VOC, and test results to validate assumptions and prioritize improvements.

• Support a measurementfocused approach where designs link to expected outcomes.

CrossFunctional Collaboration

• Collaborate with Product, Engineering, Brand, IT, and MarTech partners to ensure designs are feasible, aligned, and wellimplemented.

• Work with Digital Guest Experience Managers to translate journey goals into user-centered, measurable flows.

• Communicate design decisions and rationale clearly to stakeholders, supporting alignment and clarity.

Professional Development & Continuous Improvement

• Stay current on UI/UX best practices, behavior science principles, accessibility standards, and design tools.

• Introduce new methods or frameworks that enhance team efficiency or design quality.

• Promote a culture of learning, experimentation, and guestcentric thinking within the design process.

What We're Looking For:

Required:

• 3-5+ years experience in UX/UI design, product design, or interaction design.

• Demonstrated experience with usability testing, A/B testing, or insights-driven optimization work.

• Ability to collaborate effectively with research, data, or insights teams.

• Proficiency with modern design tools (Figma preferred).

• Strong understanding of responsive design, interaction patterns, and design systems.

• Clear communication skills with the ability to explain design decisions to cross-functional partners.

• Experience working within digital product environments alongside Product, Engineering, Data, and Marketing teams.

Preferred:

• Experience contributing to experimentation programs or iterative design cycles.

• Familiarity with journey mapping, service design concepts, or conversion optimization principles.

• Familiarity with AIenabled design tools (e.g., Figma AI features) to support efficiency and rapid iteration.

• Awareness of how leading digital products leverage AI to enhance user experience and personalization.

Fueled by Growth, Driven by You

At RaceTrac, our people make the difference. Whether you're working in a store, at our corporate office, or on the road, you'll be part of a team that brings energy, innovation, and a passion for serving others every day. We support each other, celebrate wins big and small, and create opportunities for growth at every level. With four operating divisions RaceTrac, RaceWay, Energy Dispatch, and Gulf - there's always a new challenge to take on and a new path to pursue. Join us and discover how far your career can go.

To see what #LifeatRaceTrac is like, visit our LinkedIn, Facebook, and Instagram pages.

All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.