Lead Product Manager - Marketing and Sales Technology

at UKG in Boise, Idaho, United States

Why UKG :

At UKG , the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. Thats what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, youll get flexibility thats real, benefits you can count on, and a team that succeeds together. Because at UKG , your work matters-and so do you.

About the role:

We are seeking a highly strategic and execution-oriented Lead Product Manager to drive key initiatives across UKGs Marketing and Sales technology ecosystem. This role will own the product strategy, roadmap, and delivery for core go-to-market capabilities including:

- Account-Based Marketing & Sales ( ABX ) platforms and workflows

- Conversational AI and digital engagement solutions (including Qualified deployment and optimization)

- Marketing Automation Platform ( MAP ) capabilities centered on Eloqua

- Cross-functional orchestration across Marketing, Sales, Operations, Data, Engineering, and Business Systems

This role sits at the intersection of business transformation, product management, customer engagement, and enterprise technology modernization. The ideal candidate combines strong product thinking, GTM domain expertise, data-driven decision-making, and the ability to align diverse stakeholders toward measurable business outcomes.

You will partner closely with Marketing Leadership, Sales Leadership, Revenue Operations, Engineering, Architecture, and BSA teams to drive scalable, intelligent, and measurable customer acquisition capabilities.

Key Responsibilities:

Product Strategy & Vision

- Define and evolve the product vision, strategy, and roadmap for:

+ ABX (Account-Based Experience) capabilities

+ Conversational AI engagement platforms

+ Marketing Automation and campaign orchestration

- Align product investments to measurable business outcomes such as:

+ Pipeline generation

+ Conversion optimization

+ Buyer engagement

+ Sales productivity

+ Marketing efficiency

- Translate enterprise GTM strategy into scalable product capabilities and operational workflows.

- Drive prioritization decisions using customer insights, data, business impact, and technical feasibility.

ABX Product Leadership