AI Automation Engineer - Sales & Marketing

at Cengage Group in Boise, Idaho, United States

We believe in the power and joy of learning

At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Cengages portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see .

The AI Automation Engineer Sales & Marketing is a hands-on technical role focused on building AI-driven workflows that accelerate revenue generation and reduce friction across the commercial engine at Cengage. You will partner directly with sales operations, marketing, and RevOps leaders to identify high-value automation opportunities and ship weekly improvements.

This role sits at the intersection of GTM systems, AI/ML capabilities, and enterprise automation. The ideal candidate knows Salesforce deeply, has built against marketing automation platforms, and can rapidly prototype AI-powered improvements to proposal generation, lead qualification, and campaign execution. You should be equally comfortable in a code editor and on a quarterly business review with sales leadership.

Key Responsibilities

Revenue-Focused AI Automation

+ Automate proposal generation, contract drafting, and RFP response workflows using LLMs and document AI

+ Build AI-powered lead qualification, scoring, and routing systems integrated with Salesforce

+ Automate campaign workflows across marketing platforms (Marketo, HubSpot, Salesforce Marketing Cloud)

+ Develop AI assistants for sales reps to accelerate account research, call prep, and follow-up

+ Create intelligent content generation pipelines for mark