Marketing Tag Implementation Analyst

Marketing Tag Implementation Analyst#26-13237

$35.27-$37.12 per hour

Toronto, ON, Canada

20% Remote

Job Description

Our Client, a Banking company, is looking for a Marketing Tag Implementation Analyst for their Toronto, ON/Hybrid location.

Responsibilities:

Translating business requirements into technical specifications for custom digital analytics implementation. This includes utilizing data layers, processing rules, SAINT classification, report suite configurations, custom JavaScript, JSON, and integrating with other systems.

Collaborating with digital marketing stakeholders to define KPIs, tagging requirements, and the overall measurement strategy for the digital marketing group.

Managing daily operations and implementation of the marketing analytics stack, which may include tools such as Google Analytics, Salesforce, Adobe Target, Medallia DXA, Rakuten, Facebook, and others.

Developing and maintaining implementation documents, such as Solution Design Reference (SDR) files, Data Layer specifications, and custom JavaScript.

Ensuring the timely delivery and accuracy of documentation and technical codingincluding HTML, JavaScript, and ActionScriptthrough the Tag Management System and Adobe Launch/Google Tag Manager/Ensighten.

Working with technology teams to implement analytics solutions, providing guidance on data layer implementation, troubleshooting, data feeds, and system integrations.

Staying up to date with product updates (for example, Google Analytics, Meta, Salesforce and Adobe), following best practices, and proactively implementing required changes and communicating them appropriately.

Providing consultative services, training, and validation support to quality assurance and testing teams.

Requirements:

2+ years of experience with JavaScript

2+ years of experience in web analytics implementation

Experience with analytics tagging implementation, including Google Analytics, marketing tagging, and Adobe Analytics

Excellent communication skills (written and verbal)

Strong time-management skills and ability to work on multiple projects at once

Ability to own and work independently on assigned deliverables, but also collaborate with multiple team members and stakeholders when necessary

Expertise with tag management tools (DTM, Adobe Launch, Tealium, Ensighten) and their configuration

Understanding of Adobe Analytics processing rules, SAINT classifications, report suite configuration, and data feeds

Prior Client, Banking or FI experience

ICONMA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any status protected by applicable law.