Mobile App Product Manager (F/H)

Missions :

Strategy Definition & Leadership

• Consolidate and drive the overall mobile app strategy, in alignment with the company's business objectives
• Propose a coherent product vision that integrates business, brand, and technological challenges, in close collaboration with Tech and Brand teams

Product Vision & Roadmap

• Lead the entire mobile app customer journey
• Build, consolidate, and prioritize the product roadmap, closely aligned with digital strategy OKRs
• Define and prioritize high-impact features focused on user value and business performance

Product Quality & Performance

• Track and analyze key performance indicators (MAU, conversion rate, downloads, etc.)
• Monitor customer satisfaction throughout the journey, from order placement to delivery
• Identify and drive continuous improvement initiatives through a structured
• Discovery approach in collaboration with UX and Data teams

Product Evangelization & Internal Alignment

• Ensure internal product marketing: communicate the roadmap, priorities, and progress to stakeholders and regional teams
• Promote features and product launches across the organization
• Regularly communicate results, impact, and value delivered by the produc
• tPrioritize and arbitrate incoming requests in line with the overall product vision; propose alternatives and convince stakeholders to align on a shared vision

User Experience & Data

• Act as the guardian of a consistent, innovative, and premium omnichannel digital experience, aligned with the product vision
• Analyze user journeys using analytics tools (Google Analytics, Contentsquare) and customer feedback (Voice of the Customer, app store ratings)
• Prioritize product evolutions in collaboration with UX, Data, and Build teams

Mobile Ecosystem

• Manage the mobile ecosystem by establishing and leading partnerships with vendors and service providers
• Contribute to the development, maintenance, and overall performance of the applications
• Go-to-Market & International Rollout
• Coordinate app launches with stakeholders and regional teams
• Define and execute go-to-market strategies aimed at increasing downloads and active user engagement

Market Intelligence & Innovation

• Conduct continuous monitoring of mobile trends, AI innovations, and UX/UI best practices to ensure a differentiated and premium experience

Management:

• Manage one Product Owner: day-to-day management, product vision sharing, coaching, and mentoring