Intranet & Web Content Specialist

Bairds Marketing & Communications team is seeking an Intranet & Web Content Specialist to own and continuously improve our SharePointbased intranet and support corporate web content. In this role, youll serve as the daytoday steward of our intranet experience, ensuring content is trusted, easy to navigate, and aligned with how associates work, while partnering closely with stakeholders across the firm. Youll blend platform ownership, content governance, analytics, and stakeholder enablement to drive a consistent, highvalue digital workplace experience.

The preferred location for this position is our Milwaukee office, working 4 days per week in the office.

The Impact Youll Make

• Own the daytoday administration and ongoing evolution of Bairds intranet and corporate web content platforms (SharePoint and CMS), ensuring reliability, usability, and content quality

• Partner with stakeholders across the firm to gather needs, translate them into practical solutions, and prioritize enhancements that improve navigation and user experience

• Establish and maintain intranet governance and publishing standards, including content lifecycle guardrails, intake workflows, and quality checks to improve consistency and trust at scale

• Enable and support a decentralized network of 150200 content owners through onboarding, training, documentation, and ongoing guidance

• Monitor intranet performance and search behavior; build dashboards and recurring reporting to surface friction points and inform prioritization and roadmap discussions

What Youll Bring to Baird

• Bachelors degree in Marketing, Communications, Information Systems, or related field; 35 years experience in intranet, SharePoint, digital platforms, or a related content/platform role

• Experience owning or supporting an intranet experience, including content governance and publishing best practices

• Handson SharePoint experience (SharePoint Online preferred), including site and page management

• Experience supporting a website CMS for content updates and page builds (Optimizely preferred)

• Ability to build clear documentation and training for decentralized content contributors; familiarity with digital analytics and reporting tools (e.g., GA4, Looker Studio, Power BI); strong communication and organization in a crossfunctional environment

Baird is committed to diversity and provides employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, citizenship, national origin, age, disability, military service, veteran status, sexual orientation, gender identity or expression, genetic information, or any other status protected by law.