System Architect (Machines)

Cricut empowers people to make and personalize almost anythingfrom custom cards and apparel to everyday items and home decor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creationsone project at a time.

Lets make.

Were looking for a System Architect to define and guide the end-to-end architecture for a cross-platform design productspanning desktop and mobile apps for manual and AI-assisted design creation, cloud-saved projects, and dependable connectivity and execution on cutting machines over Bluetooth, USB, and Wi-Fi.

This role requires deep system thinking across client apps, backend services, device connectivity, and hardware/firmware integrationensuring the entire system is secure, scalable, extensible, maintainable, observable, and delightful to use. Equally important, this architect will shape how AI is woven into both the product experience and the way our engineering organization builds software.

Key Responsibilities

• Champion AI-native engineering practices across the organizationagentic coding tools, AI-assisted code review, automated test generation, and AI-augmented design and ADR workflowswhile maintaining code quality, security, and human oversight.
• Drive the end-to-end architecture from front-end apps through cloud services to machine execution, including data flow, control flow, latency, reliability, and failure recovery.
• Set clear APIs and integration contracts between app, cloud, and devices (including versioning/backward compatibility).
• Design cross-platform application architecture (e.g., iOS/Android, desktop) for complex workflows.
• Design reliable connectivity over Bluetooth, USB, and WiFi (pairing, discovery, reconnection, error handling).
• Ensure strong reliability, security, and performance (retries, encryption, permissions).
• Define observability standards across applications, services, and devices by establishing metrics, tracing, and logging practices, along with connectivity diagnostics and user-level debugging tools.
• Establish architectural governance by defining reference architectures, conducting design reviews, managing the ADR process, setting coding standards where needed, and aligning technical roadmaps with product goals.
• Partner cross-functionally with product, design, QA, manufacturing, firmware/EE, AI/ML, support, and security to ensure decisions are practical and shippable.
• Mentor engineering leaders and help teams make high-quality tradeoffs in performance, UX, reliability, and cost.

• 10+ years of software development experience, building and shipping production systems spanning client apps + backend + device integration.
• Demonstrated track record designing and shipping cross-platform products at scalekeeping iOS, Android, desktop, and/or web feature-aligned through shared code, platform abstraction layers, and disciplined API contracts. Experience with frameworks like React Native or Flutter.
• Hands-on experience integrating AI/LLM capabilities into production systemsmodel orchestration, retrieval, agentic patterns, evals, and managing latency, cost, and reliability tradeoffs.
• Fluent and pragmatic user of modern AI engineering tools (e.g., Claude Code, Cursor, Copilot, Agentic SDKs); able to lead the team in adopting them safely and effectively.
• Track record leading large refactors/migrations (modernization, modular architecture).
• Ability to communicate architecture clearly (diagrams, ADRs, tradeoffs) and influence across multiple teams.
• Ability to balance hands-on implementation (90%) with architecture leadership.
• Possesses a solid understanding of embedded and hardware integration concepts, including firmware constraints, command protocols, calibration, safety, OTA/update considerations, and error codes and telemetry.
• Solid experience in Swift, Kotlin, JavaScript, TypeScript, C#, React, and Python.
• Demonstrated experience with device connectivity (Bluetooth, Wi-Fi, and USB), including real-world challenges such as pairing, discovery, interference, bandwidth and latency, reconnection, and platform constraints.
• Experience in BLE GATT design, Wi-Fi provisioning, mDNS/SSDP discovery.
• Strong experience with REST APIs, microservices, and backend integration.
• Strong foundation in security, with hands-on experience in asymmetric cryptography.

Soft Skills

• Clear technical communication (written and verbal) across disciplines.
• Ability to influence without direct authority; strong stakeholder alignment skills.
• Mentorship mindset with a track record of leveling up senior engineers.
• Strategic thinking paired with attention to implementation detail.
• Continuous learner who stays current with advances in software development, tooling, and platforms, and brings the best of what's new into the team's practice.

Weve Got You Covered

At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. Youll also receive exclusive employee discountsand best of all, youll be surrounded by some of the most talented, creative, and curious minds out there.

A Quick Note Before You Apply

Cricut is in an exciting chapter of transformation. Were evolving fastrefining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of personbut its not for everyone.

Were looking for A-playerspeople who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on.

Heres what makes someone a great fit for this role (and for this moment at Cricut):

• You move with urgency. You dont wait for perfect clarity to actyou start, learn, and adjust.
• You set high standards. You take ownership, deliver quality, and hold yourself accountable.
• You stay focused when things move fast. You prioritize what matters most and tune out the noise.
• You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impactbecause technology and creativity go hand-in-hand here.

One More Thing (Its a Big One)

This role is in-office at least 4-5 days per week. We believe real collaboration, innovation, and culture are built face-to-face. If youre energized by working alongside smart, kind, creative peopleand love those hallway conversations that spark the next great ideayoull feel right at home.

If youre looking for a fully remote role, this may not be the right fit. But if youre excited by challenge, purpose, and building something betterlets make something amazing together.

Relocation Statement:

• This position is eligible for relocation assistance.

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality, equality and diversity, so tell us what youre all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.