Marketing Automation Architect

We are currently seeking a "Marketing Automation Architect" for a contract role with one of our clients in Toronto, ON/Remote . Please apply if you would be interested and available for it.

Duration: 04+ Months

About: We are seeking an experienced Marketing Automation Architect to join our team for a critical Phase 0 design engagement. This role requires an expert in Salesforce Marketing Cloud with deep hands-on experience in both Pardot (Marketing Account Engagement – B2B) and Marketing Cloud (B2C) implementations.
The selected candidate will lead workshops across 5+ Business Units, analyze business needs, and design the optimal marketing automation solution. You will play a key role in evaluating the best-fit Salesforce marketing product to align with long-term organizational goals.

Key Responsibilities:

• Lead strategic discovery and solution design workshops with multiple business units (5+ BUs).
• Analyze marketing requirements, use cases, and existing infrastructure to design a scalable and sustainable Salesforce marketing solution.
• Evaluate and recommend between Pardot (B2B) and Marketing Cloud (B2C) capabilities.
• Document and present architectural design, data flows, and integration touchpoints.
• Collaborate with cross-functional teams including marketing, sales, IT, and third-party vendors.
• Provide subject matter expertise on marketing automation best practices and Salesforce ecosystem alignment.

Required Qualifications:

• 7+ years of experience in Marketing Automation with at least 3+ years specifically in Salesforce Marketing Cloud and Pardot implementations.
• Proven success in leading design workshops and stakeholder sessions.
• Hands-on experience delivering multiple implementations across both B2B (Pardot) and B2C (Marketing Cloud).
• Strong understanding of marketing processes, customer journeys, segmentation, lead scoring, nurturing, and analytics.
• Excellent communication and presentation skills to engage business and technical stakeholders.
• Salesforce certifications (e.g., Marketing Cloud Consultant, Pardot Specialist) are highly desirable.

Location Requirement:

• Must be based in Toronto, Ontario.
• This role may require occasional on-site meetings/workshops.

Industry: Industrial Product

Regards,
Shivam Sengar
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